Humankind 2012 - the transformation of aspiration. By Leo Burnett. (via adwire)
These future vision films are getting more and more impressive, professional and different. Leo Burnett narrates a story and then the stats just sneaks up on you. Well played.
"the future of computing is here and just needs someone, or several someones, to package it up so people will adopt it"
— Mark Rolston, creative officer at frog, speaking at the GigaOM RoadMap conference in San Francisco
(Source: gigaom.com)
"Amazon slogan: “Work hard, have fun, make history."
"
“We must constantly look at things in a different way. Just when you think you know something, you must look at it in a different way. Even though it may seem silly or wrong, you must try. Dare to strike out and find new ground.”
“Despite what anyone might tell you, words and ideas can change the world.”
“We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. Poetry, beauty, love, romance. These are what we stay alive for. The powerful play goes on and you may contribute a verse. What will your verse be?”
"In the old days once you bought something that was what you got for the lifetime of that object. Today, things connect to the Internet and the digital / connected layer updates and alters / grows its abilities. The product you bought might end up as something completely different from what it was when you got it…"
"We’re moving toward a world where our identities will be meticulously, almost frighteningly digital. If we’re going to thrive in that world, we need to create conditions that make it possible for people to feel comfortable being open and transparent."
— Hide from the Digital World—At Your Own Risk | Institute For The Future
"1. Small is beautiful.
2. Make each program do one thing well.
3. Build a prototype as soon as possible.
4. Choose portability over efficiency.
5. Store data in flat text files.
6. Use software leverage to your advantage.
7. Use shell scripts to increase leverage and portability.
8. Avoid captive user interfaces.
9. Make every program a filter."
2. Make each program do one thing well.
3. Build a prototype as soon as possible.
4. Choose portability over efficiency.
5. Store data in flat text files.
6. Use software leverage to your advantage.
7. Use shell scripts to increase leverage and portability.
8. Avoid captive user interfaces.
9. Make every program a filter."
"I asked Steve why he thought it was good, and he told me his theory for a name was to start from the generic term for something, then romanticize it. His favorite example at the time was Sony’s Trinitron."
"Steve said, “Isaac Newton didn’t have back-cover quotes; why do you want them?"
